Top Freelance SaaS Copywriting Tips To Take Your Content Writing From Zero To Hero

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If you are one of the many freelance SaaS copywriters struggling to write good content, you’ve come to the right place. In this article, we have compiled 10 essential copywriting tips to help you hone your craft to perfection and take your content writing from zero to hero.
Let’s dig in:
Know your audience
The first step into becoming a kickass freelance SaaS copywriter is to know your audience. Your audience is why you are writing in the first place. You are not writing for yourself.
You need to know what attracts your audience, what upsets them, what excites them, what they need, how they need what they need, and much more. You need to understand them to the core.
By knowing your audience, you have the chance to write and keep writing content that is both engaging and possibly elicits their reactions.
Knowing your audience also helps you write content that addresses their main concerns.
Note that your audience plays a huge role in the performance of your content. If they like what they read, they will definitely share it with other people. If they don’t, well, you know what happens.
Have a writing style
In a world where more than four million blog posts are published every day, you need something that helps you stand out. One way is to have a distinguishable writing style.
With so many freelance writers out there, it’s so easy to get lost in the crowd. A writing style not only helps you stand out but also maintain some level of consistency in your work.
With a writing style, you have some level of originality that most copywriters lack. Your audience has a way to pick out your articles regardless of where they are posted.
Once you have a writing style, the next important step is to ensure you maintain it in all your articles. It’s supposed to be like your bat sign, you know from batman. People don’t have to read your articles to the end to know it’s from you. Just by scheming the articles as most people do, they can tell it’s from you.
Personalize your content
What this simply means is to write for a single person. People like to feel special, and they can easily engage with content that speaks to them at a personal level.
Nobody likes to read generic content. There is nothing eye-popping about such content. Instead of captivating people, you have information that can be easily skipped because it’s similar to the tens of articles someone has already read.
Sometimes content might be similar to other content on the net, but the way it’s crafted is what makes it stand out. This takes us back to style. Adding a personal touch to your content can also help you find your writing style.
Using a word like “you” more in your articles can go a long way in giving your content that personal touch. Avoid using words like “I” and “me” a lot in your content.
Learn from your competitors
There is no shame in taking the time to see what your competitors are doing better and picking one or two things. Great freelance SaaS copywriters do this all the time.
Competitors worth checking out and learning from are usually those already leading in your niche. These are the ones who already know what to do to deserve the top position.
You can check how they craft their content (writing style), how they engage their audience, the tone they use, and much more. Such info can help you tweak your content and improve on your shortcomings.
Learning from the best and putting in the work has a way of turning you into one of the best, if not the best, freelance SaaS copywriter.
As you learn from your competitors, you might also consider checking their flaws. By taking advantage of such flaws, you might just find your content outranking the best in your field. Of course, it will take time, but it is not impossible.
Have a killer title
What is the first thing you see when you load up a blog post? It has to be the title. The title is one of the most important elements of any type of content. It has the power to make-or-break your content.
Research shows on average, only eight out of ten people will read headline copy, but only two out of ten will read the rest of the copy. What this means is 80% of readers never make it past an article’s title.
Your article might be great, with plenty of informative information, but without a captivating title that pulls readers, no one will ever know.
Sure, clickbait can do the trick when looking to get your content opened, but at what expense? Once people realize your content doesn’t deliver what it promises, what do you think they will do? You will soon start losing readers.
Be direct
Research shows that the average reader only spends 37 seconds reading an article or blog post. That is very little, considering long articles and blog posts have become a trend.
What this means is that as a freelance SaaS copywriter, you have quite a short time with readers before they move from your content. Therefore, your content must go directly to the point. There is no reason to dilly-dally with information.
Content that is short and precise allows an individual to take in what they need faster and efficiently without having to waste time. If people realize you value their time, they are sure to keep coming back.
Remain engaging
Never be boring with your content. It is one of the many reasons readers opt out without reaching the end of the article.
If you want readers to reach that call to action section and possibly act, then your article has move with the same rhythm it started with.
Your readers opened your article, in the first place, because they were captivated with your title, they kept reading because the introduction was also well presented. However, if the mid-section is not as engaging as expected, you lose.
How you start your articles should always be how you finish them or even better. That energy should flow throughout your article without failure.
By now, you know capturing a reader’s attention is no walk in the park. So why take the risk of losing it with a boring article.
Use case studies and hard data
Case studies and statistics come in handy when looking to answer your readers’ burning questions effectively.
It’s also one of the sure ways to enable your content stand out among competitors. Such info not only builds your authority but also establishes your credibility.
Furthermore, case studies and solid data also help your content remain engaging through and through. They help your content lose that boring factor.
In a world where a new blog post is published every 0.5 seconds, there is a need to stand out. By using case studies and hard data, you have a way to get your message out to the public and hopefully get a reaction.
In case you didn’t know, people are more likely to act on information backed with hard data than without. No wonder highly sought- after freelance SaaS copywriters always apply this technique.
Use visual assets
Did you know that blog articles with images get 94% more views? Well, now, you know. Visual assets like infographics and videos go a long way in improving the value of your content.
Visual assets can not only help you capture and maintain your readers’ attention but can also help expound on the information you are trying to put across.
These days readers are looking for more than just a page with a couple of words. For example, by utilizing charts, you can help your readers understand deeply about the statistics you are talking about. If you are writing “how-to” articles, relevant images and videos can help readers know exactly what to do.
Use humor
If you are naturally funny, don’t be afraid to use humor in your content. If you can manage to put a smile on your readers, you can be sure you have connected with them.
Most readers appreciate a little humor as they read along. Just make sure its humor that most people can relate to and not the type that leaves the majority of your readers disgusted.
Also, while using humor, minimalism is the word of the game. You don’t want to use so much humor that your content loses meaning. Plus, if its content meant to be serious, there is no need for humor.
Final word
Badass freelance SaaS copywriters are a product of hard work and willingness to learn. If you are looking to improve your writing and become a great Saas copywriter one day, then you have to put in the work. It might take time, but you will eventually get there. Rome wasn’t built in a day, right?

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